<?xml version="1.0" encoding="UTF-8"?><rss version="0.92">
<channel>
	<title>Marketing Wisdom</title>
	<link>http://xbrand.biz/blog2</link>
	<description>Advice for the marketing individual</description>
	<lastBuildDate>Mon, 30 Jan 2012 22:27:23 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	<!-- generator="WordPress/3.0.4" -->

	<item>
		<title>Leadership</title>
		<description><![CDATA[Something to always remember &#8211; leadership means &#8220;to lead&#8221;. Lead by example. Lead by excellence. Lead by what you say. Lead by what you don&#8217;t say. Just remember, if you are out front, every time, you will no longer be the leader, because you will be shot and killed. A leader also let&#8217;s others lead. [...]]]></description>
		<link>http://xbrand.biz/blog2/2012/01/30/leadership/</link>
			</item>
	<item>
		<title>How to destroy your market 101</title>
		<description><![CDATA[I&#8217;m a volunteer firefighter for our local fire department. We train twice a week. Once a month we train extremely hard and are rewarded with a pizza dinner at our HQ. We order pizza from one of the local pizzerias and bring it in for all of us to enjoy. We order approximately 20 pizza&#8217;s [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/11/01/how-to-destroy-your-market-101/</link>
			</item>
	<item>
		<title>Success in the Marketplace</title>
		<description><![CDATA[It doesn&#8217;t take much to be successful in the marketplace &#8211; really. If you have the product that everyone wants, you will be a success, no matter how many walls and hurdles are in front of you. Sadly, most of us are in the position where we don&#8217;t have a product that will cure cancer [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/10/10/success-in-the-marketplace/</link>
			</item>
	<item>
		<title>The Five Legs</title>
		<description><![CDATA[I&#8217;ve written about this before but feel that it is time for me to update the five legs of marketing. There are five legs (I believe) in marketing that support your sales and brand. In no particular order, they are: Advertising Promotions Social Media Merchandising Public Relations Here is how I define each: Advertising: TV, [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/08/18/the-five-legs/</link>
			</item>
	<item>
		<title>Marketing &#8211; pre-college</title>
		<description><![CDATA[Was speaking with an individual the other day about marketing &#8211; and he just didn&#8217;t get what it was. &#8220;You sell the product?&#8221; &#8220;No.&#8221; &#8220;You tell people to buy the product?&#8221; &#8220;Yes.&#8221; &#8220;So you sell the product?&#8221; &#8220;No.&#8221; He has a very small company, meaning he, himself, and him. He hires people as he needs [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/05/28/marketing-pre-college/</link>
			</item>
	<item>
		<title>Twitter &amp; you</title>
		<description><![CDATA[How can a company seriously use Twitter to build its brand? I see TV advertisements that have the Twitter logo on the bottom of all their ads (good for you Twitter!), but, I have to ask the question, why? Golden Corral &#8211; a restaurant chain in the U.S. has the Twitter logo on their advertisements [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/05/23/twitter-you/</link>
			</item>
	<item>
		<title>Social Media Focus</title>
		<description><![CDATA[Remember to focus on three things as you look at your Social Media model: 1) Listen to individuals out there &#8211; it is no longer &#8220;focus groups&#8221; and &#8220;polls&#8221; &#8211; it is actually hitting the street (or your social pages and read). 2) Identify your influencer&#8217;s &#8211; make them a partner, not an enemy 3) [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/05/04/social-media-focus/</link>
			</item>
	<item>
		<title>Innovation again!!!</title>
		<description><![CDATA[I wrote this over a year ago &#8211; and now it is all coming back again &#8211; enjoy. Was reading over a document from a CMO that had recently hired me to do some research work for her. In the document (really a memo), she kept informing the reader (her staff and company board) that for [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/01/23/innovation-again/</link>
			</item>
	<item>
		<title>Quality, not Quantity</title>
		<description><![CDATA[It&#8217;s not how many people are your friends on facebook or how many followers you have on Twitter. You could have 1 million followers on Twitter, but, if none of them buy your product or use your service, it&#8217;s worthless (just as if you had a bad advertisement that no one remembered &#8211; a waste [...]]]></description>
		<link>http://xbrand.biz/blog2/2011/01/21/quality-not-quantity/</link>
			</item>
	<item>
		<title>Building your Staff in the U.S.</title>
		<description><![CDATA[As you expand your office/operations into the United States and parts of the &#8220;West&#8221;, you have to hire a staff that can accomplish your goals and objectives. Sadly, as social media continues to grow and shape American culture, it is also affecting how your staff interacts with outside market forces. It is important that you [...]]]></description>
		<link>http://xbrand.biz/blog2/2010/12/19/building-your-staff-in-the-u-s/</link>
			</item>
</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.384 seconds -->

