It’s the Economy Stupid!
As the economy worsens and companies continue to save money by cutting their work force, marketing is front & center for the first thing to be cut; be it employee’s or budget’s.
As I continue to counsel companies that marketing is the last thing to be cut, they, as usual, cut marketing as fast as possible. As this occurs, I continue to experience and see one thing in particular and that is employee’s think that they are being laid off because of their performance, not because of the economy. They can’t believe that they are being laid off because marketing is so important to any organization, but, it is not the case, it is because most management teams don’t understand the value that marketing can bring a company during tough economic times.
If you have been recently laid-off, please remember that 99% of the time is because of the economy. Keep your head up and start looking for that next job. Nine out of ten times, your employer already told you that they would give you a great recommendation – TAKE IT!
Take anything that your company is offering; put ego to the side and accept whatever is being offered. Life is not fair but you must get over this and move on as quickly as possible – you were not let go because of your performance!
What am I saying? I’m saying that you are a good worker and you do put time and effort into everything you do – it is the economy that is causing people, just like you, to be laid off. Go enjoy the two years of unemployment that you can get (or get back out there and bring your expertise and knowledge to a company that has not been adversely affected by this economy).
