Oil & Marketing
I’ve been waiting for the advertising to begin from “non-affected by the oil” states.
One, Michigan, has just introduced theirs, called “Pure Michigan”, showing the beaches along the Great Lakes, the rough shoreline, waterskiing, boating, and all the other watersports that can’t be done in a Gulf State.
Who will be next? And will any of them make the ultimate leap and say “Why go to a beach that’s covered in oil, come to our state where….”.
It will happen. There are other marketers out there like me that will take advantage of situations like this. It won’t and shouldn’t be wasted (I just hope that they do it in good taste!).
