Focus
Have a wonderful client that is experiencing one of those difficult times that every start-up has, change.
Start-ups have many different times in their brief lives. They start and then collapse, they start and limp along and then collapse, they start and limp and then succeed, they start and become hugely successful.
There are also other “ways” that a start-up can go. I want to speak about the one that my client is going through right now. It is the one where they start, and they focus, and then focus again, and then focus again, and then become successful.
It reminds me of Thomas Edison – he didn’t make the lightbulb on the first try, he kept trying and trying and then succeeded.
This same company, each time it “refocused”, also changed its management team. It did NOT change it sales or product team, just it’s CEO. This allowed lessons learned to be kept but also allowed the “captain who was sailing the ship to change course and head in the correct direction”. Or, in their case, to refocus on a more direct approach to their potential clients.
I have written about this many times before. A start-up MUST change its management team numerous times as it grows from being young and immature to full grown and mature. An entrepreneur – who usually starts the company, rarely has the means, the patience, or the knowledge to turn a start-up into a global billion dollar company (yes, there are exceptions).
All I’m trying to point out and say here is this: FOCUS. Always focus. Look at your market, are you focused enough on them?
My client, because of its changing of focus, is becoming more and more successful – which is GOOD!!!
To you – it could be changing focus from the world, to APAC, to Taiwan. Or, it could be from using Gold, to Silver, to Aluminum. Or, it could be from using a blond, to using a brunette, to using a redhead.
Focus is research being put to practice.
