Focus
Amazing how anyone who is in marketing forgets to focus on what is needed to succeed.
I have had the recent pleasure of working with some companies who realized “loss of focus” means “loss of time and ultimately revenue”.
I have written about this before, but, it has been some time so thought I should hit everyone over the head again about this.
Marketing Focus – there are many opportunities to be focused as you work through a marketing campaign, or strategy, or brand campaign, or tactics; you get the idea.
Make sure, if this is all new to you, to go and pick up a basic marketing book and follow their steps.
1) Who is your target (and you can’t answer, North America, or All Children that are 10)?
2) Why are you targeting them?
3) What is the value that you see getting from them? (this is important and I have written about it under Gatekeepers and other areas – you might say “we are going to sell kids video games”, but, if you think the value is that, you may be wrong – because the parents are the “valuable” ones – they have the money, not the kids. You get the idea.)
4) Look at the forest, not the tree in front of you – yes, we are talking about focus and eventually you will have to look at individual trees, but, not at the beginning – the single tree is the last part of the equation. Remember playing with a Magnifying glass as a kid? The first time you used it, you held it far away and didn’t see where the point of light was hitting, until you brought it closer and closer to the object and the light became more and more focused. But, first, you had to find the target, and then the focus began.
As usual, I can go on and on, but, to spare you and me wasted time, I will end here, and remember, you can always write me an email and I would enjoy helping you become successful.
