Toyota & the Pet Food
I must apologize but Toyota’s recall is constantly in my face so I have to comment again.
Anybody see the Toyota TV commercials lately? About fixing the problem, about fixing over 1 millions cars so far, about how families still love and trust Toyota?
Very well done campaign – very informative and simple. They don’t say what the problem is – they just say that we are fixing everything. Very positive. They don’t throw themselves on a sword (American’s wouldn’t understand that anyway).
The question that you must ask is – how long will this campaign run? Will they overrun it, causing everyone to say “okay, we know you screwed up and are fixing everything, just do it and go away” – which, of course, does not help your brand. Of course, if they end it today, will it be too short – should they do it longer?
Personally, I would run the ads one more week and that’s it. America forgets so fast, don’t keep reminding them.
