More Event Marketing
Do you do events? If you go to tradeshows, then, yes, you do events.
Something that a LOT of people who do events (i.e. are in charge of setting up their booth, their display, etc.) don’t ever do, is step back and walk the booth like one of their customers. They step back and look at it from a “presentation” aspect, that, it looks nice, that the “logo” can be seen and has the right “light” on it, and so on.
But, do you step back and look at from the perspective of their customer? Of an individual that has been standing for six hours, that is tired beyond belief and just wants to sit down and have the meeting. Or do you look at it from the perspective of your customer, who is only three feet tall (i.e. kids). Or from the perspective that your booth will have 300 people in it and no one will be able to see anything below the height of six feet.
How many times do you hang your banner on the front of the table, because it won’t “fit anywhere else”. Put 10 people in front of your table, and the banner is ineffective.
Just think – put yourself in their shoes! It will save you time and give you a much better ROI on your brand, your product, and your efforts.
