How valuable is SEO?
SEO’s and you
So, you think you need a SEO?
Well, do you? If you go to Googles SEO pages and read all of their information, they even ask you the same question. Do you really need it or, do you need to pay alot of money to a SEO firm, or, does your firm have the experience and quality that is needed to be SEO’d?
You must always list your company on the search engines. But, do you need to pay alot for this? No – you shouldn’t be spending over $1000 a month (this is for a $1M or less company). Of course, also determine if you really need to be listed? If you are the only bakery that sells cookies in Butte, Montana, then don’t spend the money, spend it on more traditional marketing campaigns. But, you can list your company on the search engines, FOR FREE; don’t believe what SEO companies tell you.
Back to Google – if you look at their help site, they consistently come back to something that ALL marketers should have and do, and that is “trust your instincts”.
My point is this – there is alot of hype and excitement over SEO, from “hiring” marketers that can do and know SEO to “hiring” firms that do SEO. It reminds me of a perfect analogy that all of you can relate to, and that is “do I need to go to this tradeshow or not”? How many times did you sit and try and determine if you needed to go to a tradeshwo or not – it came down to ROI and brand building. It is the same with SEO – how much will it help you and what will the ROI be?
