Marketing Wisdom

GREEN!!!!

You know, you see everyone advertising and marketing that they are a “green” company, that they are going green, that their product is green, that the company is green, and so on and so on.

This is marketing at its purest.  A perception exists that the world is ending (you can debate what you believe on an environmental blog/web site, not here), the media consistently “hypes” that the world needs to go green, and you, yes you, the marketer, are jumping all over it.

Everyone wants to contribute (not to greenhouse gasses, but to saving the planet), so, if “I” can buy a product that was made in a “green” fashion, or buy from a company that has gone “green”, I am helping the environment.

I have wanted to write about this for quite some time, because I am watching how companies and products are “adapting” the perception out there.

If you don’t think that “global warming” isn’t marketing, then, you shouldn’t be in marketing. Again, the marketing campaign behind this “movement” is truly marketing at its best.

By the way, have you noticed how Wiki’s are taking off? How everyone is now using one? Do you remember my entry about Wiki’s last year? Where I stated that Wiki’s are perfect for corporations and people who need to share info, to contribute to other divisions, and how it should not be exposed to the public? Well, if you are following any of the news on Wiki’s and how companies are jumping all over them and using them to help themselves, it will prove that I was right, again (lol – if any of you know me, I don’t have a big ego, but, this time, I had to brag a little about it).

Wiki’s are WONDERFUL, in a corporate setting, for a corporation. But, sharing that info to the outside world and letting outsiders (who don’t know your business) comment and change your information is (or I guess, was) a big mistake. Use them, they are wonderful tools (but remember, tools are best used by those who can use them).