80% is better than nothing
I have written about this before – many times. You MUST be willing to go to market with 80% of the marketing plan/collateral/website/etc finished. Not 100%. (You can finish it later.)
Remember, at 100%, it will be five months from now and the market will have passed you by. If potential customers are asking about your service/product and you have 80% of the messaging finished, or whatever, don’t say “I’ll get you back in a month when it is finished”, because they will have moved on. Give them what they want.
Just had to vent. Sorry for the short entry today.
