PR 102
Lawsuits - Who Talks???
Was watching the continuation (second month now) of the dogfood controversy; who poisoned what, who was at fault, and, more interesting to me, was who is going to have the lawsuit??
Watching the various spokespeople for all the various companies, it was amazing how NONE of them have communicated with each other. Especially the brand(s).
Yes, they are competitors, but, they also have one thing in common - they are the brand(s) that are killing peoples pets (of course, not the manufacturer of the food who supplies the brand).
Why aren't they speaking with each other? Why aren't they getting together (over the phone would be easiest) and discussing what to say and what not to say - why aren't they showing a united front.
As I previously mentioned in a post, they are waiting for the other to make a mistake and everyone (lawyers) focus on that one company - and then, let the feeding commence.
With just 30 minutes of time, they can have this all figured out and show that they are all together, that they are remorseful for what their suppliers did, and that they will do everything in their power to help the owners of pets get through this difficult time.
Simple isn't it? I bet there are some angry and confused marketing people in these brand companies.
Get together now, because when the lawsuits really start coming in, then, it may have been very good forethought to have had your spokesperson speaking from the first day (everyone will turn to him/her for info) then demanding that the CEO get out in front of the firing squad.