Innovation Two
Innovation Again
So, to continue from a couple of days ago.
Was reading another magazine (IN magazine) and there was a great article about Innovation and how it is overused and not understood by people in marketing.
So much so that they are now saying that there will be (if not already occuring) a back-lash against companies that overuse the word in their marketing campaigns.
Now, let's recap real quick - what I was referring to in the previous Innovation post was how marketing people say that marketing has to be innovative (whereas, above in IN magazine, they are talking about, what I also said in the previous posting, that Innovation is in TECHNOLOGY).
Thank g*d, in the article, that the Marketing people that were interviewed to comment on the subject consistently referred to technology as being innovative, that the innovation comes from the patents (where, by using a cartoon instead of a live character in an advertisement, does the "innovation" come in?).
I almost sound defensive when I am talking about this. I don't want to be (and I am not), but, I want to make sure that with the coming "death" of the word Innovation, that the word continues to refer to technology products, services, or experiences, and NOT Marketing.