Important notes on Branding
Branding Success Notes
A lot of you have been writing me about the values of a successful brand - or - what makes a brand(name) successful?
Here are the three that I think are very important:
- Intrinsic Values: When a brand (name) is mentioned, an image or idea is conveyed - this image or idea transcends the product context
- Expansiveness: The brand (name) is able to support multiple messages and be able to grow and adapt with product change
- Credibility: The brand (name) is believeable among consumers, within the product's category or context
I know, I know, these three are mentioned in most branding and marketing books, but, I keep getting the questions and I am here to help.
Continue writing me if there are more questions on this and I will post.