XBrand Communications

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Perception is reality
leadership Blog

Making it happen

Opening markets throughout the world
one brand at a time

Exceptional Marketing and communications

Decades building brands, launching products, maintaining leadership positions!

From strategic to tactical, from traditional to digital, the expertise is here, proven time and time again!

Marketing

From Go-to-Market strategies and press releases to engaging digital content and insightful analytics, we cover every facet of marketing. Our approach extends beyond the customer experience (CX) to create a lasting impact that resonates with your audience. If you're looking for a marketing strategy that not only captures attention but also drives sales and revenue, we’re here to take your organization to the next level.

Brand

From Go-to-Market strategies and brand storytelling to immersive digital experiences and data-driven insights, we cover every aspect of branding. Our approach goes beyond creating a memorable logo or tagline—we craft a brand identity that resonates deeply with your audience and stands the test of time. If you're looking to build a brand that captivates, engages, and drives loyalty, we’re here to elevate your organization to new heights.

Communication

Whether you're engaging with international press, sharing relevant updates on the right platforms, or keeping your sales team informed—effective communication is key. From appearing on TV, presenting to thousands at a tradeshow, aligning diverse teams across multiple countries, to managing crises through social media, we make it easier than you think. Strong communication drives success, and we're here to help you achieve it seamlessly.

COmpanies impacted

Two items of interest in my work here: 1) I was the spokesperson for the company for 4+ years 2) I managed their annual $20M promotional events.

I introduced the Olympus Camedia Digital Camera to North America. (Resulting in business being integrated with North American HQ.)

Introduced new eyewear lines to North American markets while maintaining or increasing market share of existing product line.

Responsible for the online environment of 600,000+ users, the dev team and I made the service Hispanic, making it the only Internet Services company that addressed that market. (Resulting in the company being acquired by SBC.)

I introduced the USB Flash Drive to the world, resulting in revenue of over $1B in four years. (Resulting in company being acquired by SanDisk.)

My team introduced verticals/channel partners to our products - enabling our sales team to increase sales and revenue. (Resulting in the company being acquired by Nuance.)

Responsible for all marketing efforts of this SaaS start-up. Unfortunately, funding ran out before the product was given the chance to succeed.

What's next? Will definitely keep consulting with companies and helping them grow - and will definitely look at working at a singular company and making them grow. Up to you and what you need.